Visual Identity
Photography Illustration
Publication
Social Media Videography Animation
Casegoods is a product design studio based in Mumbai, India. They have established themselves in recent years as an international brand with a unique position in the world of design. I joined their team as communication designer to reinterpret their existing visual identity to fit the minimal yet sophisticated nature of their practice and products.
MeHead of Communication Design
Assembly Instructions
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Creating Illustrated assembly documents that allowed me to take a deep dive into the design and user experience of a product. The documents were designed to be detailed yet user friendly, leaving no room for doubts when handling and assembling the furniture. The aesthetics are archival and academic in nature. Product User Guide Photo: Kenneth Rodrigues
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Packaging Inserts followed a similar language. Visuals adapt to the narrative. Occassionaly hands were used to illustrate the interactive nature of the product and break the sterility that is often found in instruction manuals.
This particular manual was designed to be folded in an accordian to fit within the packaging.
Modularity Visualization SpecificationsIllustration and Animation for a modular shelving system. Every variation of the product cannot be made for documenatation and photography. These visuals were created to highlight what it means to owning a shelving that fits yours needs in a simple way. Product Catalogue - select spreads
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Assembly instructions Social Media VideoA stop motion video for the product launch campaign.