Shriram Rajakumar        
Info

01Casegoods
Visual Identity System

02
Architectural Digest
Exhibition Concept

03Studio Renn
Exhibtition Graphics

04
Solarpunk Futures
Branding

05The First & Last Freedom
Publication

06
Glyphs Catalogue
Type Documentation

07
Quintessential Modifications

08
Momentary Extension of Moments
Photo Experiments


Resume
[PRIME]AL
Studio Renn
IF.BE Space,
Mumbai, India
Studio Renn introduced a new collection of fine jewellery in their exhibition named [Prime]al. Case design conceptualized and designed the complete exhibition experience.



TeamExhibition DesignCase Design
I worked here

Jewellery Studio Renn
Client


MeExhibition Conceptualization, Graphics, Photography & Documentation.



Exhibition Space
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Case Design approached the project from the lens of cyclicity and transience. The primal and the present were contemplated along with the precious and the priceless. Whilst the materiality was interpreted from the client brief - the duration of the exhibition, local sourcing, and end-of-life use became important factors for both material-specific decisions and broad design considerations.



Display Strategy


Hand-rammed earth blocks are enriched with select natural additives, whilst bamboo and rice gently hold and display the jewelry. The blocks will subsequently be returned to earth-transitioning to nutrient-rich soil for planting, and the rice will feed local birds. The exhibition apparatus was understood to consist of multiple objects of contrasting value and scale coexisting together. Eventually, this apparatus will merge/ dissipate into the natural, whereas the objects on display shall exist in perpetuity.




Marking with SoilI was tasked with designing an invitation that acted a prelude to the exhibition. Soil played an important role in the narrative. Different sources of soil come with different mixture of elements that can affect the hue of the soil mixture.

Mixing soil with water and natural glue allowed us to create unique shades of paint we could use. Lime was used to adjust the tint and charcoal for the shade of soil color mix. This exploration of soil was used to create a unique invite that teased the nature of the exhibition.



Invite DesignThe final invite became an exploration of the meditative and visceral act of creation. Every one of the 500 invites were hand painted unique smears without preconceptions in thought and process. This captured the nature of the jewelry that were on display at the exhibition.




Invitation & Rammed Earth PotThe invitations were delivered to patrons along with a plant in a rammed earth pot.





Photo GalleryAn ephemeral experience through enduring structures of earth.





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