Alt Carbon — Shriram Rajakumar

Illustration + Generalist

Thriving Home

Branding

Illustration

Alt Carbon is a science-led climate company focused on credible carbon removal and pioneering soil research. Their work is rooted in lab precision and scientific authority, with a vision to advance sustainable climate solutions.

I developed a unified brand language for Alt Carbon, bringing together illustration, typography, and layout to create clarity and consistency across all platforms. From the website and scientific documentation to editorial publications and the Substack newsletter, I built a visual system that made complex ideas accessible while giving the brand a distinctive and recognizable identity. This cohesive approach strengthened how Alt Carbon communicates its mission and positioned it as both credible and engaging in the climate space.

Senior Designer

Editorial Illustrations

The Alt Carbon blog weaves narrative depth into climate science, stories, and policies, making complex ideas accessible and compelling. From explainers on carbon removal to field diaries and reflections on climate finance, it blends scientific rigor with storytelling to connect with diverse audiences.

I shaped the blog’s visual identity through illustrations built on conceptual metaphors that reflected each article’s core theme. Rather than simply accompanying the text, the visuals added narrative depth, and moment of contemplation–turning scientific explanations and field stories into more engaging, memorable experiences. This consistent, metaphor-driven approach gave the blog a distinctive editorial character and strengthened Alt Carbon’s storytelling voice.

How Amphibians Hold the Climate Crystal Ball

Amphibians, highly sensitive to changes in temperature, moisture, and habitat, serve as living signals—offering an early glimpse into the future of our ecosystems

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The Future of Financing is Green Capital

Climate finance is shifting from abstract ideals to actionable incentives—where cheaper loans and performance-based instruments reward companies for meeting environmental targets.

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How the Worlds Largest Funds are Investing with Climate Change in Mind

The article explores how climate finance is shifting from abstract ideals to actionable incentives—where cheaper loans and performance-based instruments reward companies for meeting environmental targets.

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